Perms in the Salon: Chemistry and Texture Treatments
Perms in the salon: the chemistry of reduction and fixation, wave systems, chemical straightening and proper hair preparation explained.
Read articleSalon Business Knowledge
Craft Theory & Practice
Convey product, colour and application knowledge clearly and brand-neutrally.
Knowledge areas
Choose the area that matters to you right now.
01
Strategy & Metrics
Define goals, understand the numbers and make well-founded decisions.
02Finance & Pricing
Manage pricing, costs, liquidity and profitability professionally.
03Team & Leadership
Clarify roles, improve collaboration and lead responsibility effectively.
04Marketing & Loyalty
Sharpen positioning, improve visibility and build long-term client loyalty.
05Start-up & Acquisition
Build, buy, sell or hand over salons on a sound foundation.
06Processes & Organisation
Simplify workflows, clarify responsibilities and secure consistent quality.
07Craft Theory & Practice
Convey product, colour and application knowledge clearly and brand-neutrally.
Articles
Articles on Craft Theory & Practice
The articles provide orientation and practical frameworks. They do not replace individual legal, tax or financial advice.
Hair Extensions in the Salon: Methods, Hair Quality, Care
Hair extensions in the salon: tape-in, bonding, weft and ring systems compared, plus real hair, synthetic hair and care tips.
Read articleBalayage, Foil Highlights and Ombré: Techniques Compared
Balayage, foil highlights and ombré compared: technique, result, maintenance effort and which suits which hair type.
Read articleHair Structure in the Salon: Porosity and pH Value Explained
Hair structure in the salon: structure, porosity and pH value explained clearly – professional knowledge for predictable salon results.
Read articleHair Colour Theory in the Salon: Colour Wheel and Pigment
The colour wheel, underlying pigment and mixing ratios explained clearly — the colouring fundamentals for predictable salon results.
Read articleFrom knowledge to implementation
Does your situation require more than a general article?
Individual consulting translates these topics into the figures, processes and goals of your salon business.